ethan kleinberg
resume
associate creative director
21grams
copy lead for amneal pharmaceutical brands, both dtc/hcp, branded and unbranded, which includes launching a new product in the parkinson's disease
group copy supervisor
21grams
created a new unbranded campaign as the copy lead for the pfizer hemophilia
us/global teams
led an axsome launch product, which included a campaign shoot (still and video), 2 new websites, journal ads, moa videos, and more
was a member of the most recent new business pitch presentation team for pfizer
copy supervisor / senior copywriter
21grams
created 2 new campaigns for the jakafi hcp team, which included projects such as websites and hcp videos
assisted on the rytary and apellis teams after my concepts helped win new business
senior copywriter
grey group
wrote brochures, congress booths, and soa tactics for the verzenio dtc global and
us teams
assisted on teams such as: taltz, xalkori, and umpc hospital
senior copywriter / copywriter
cdm group
wrote short-form and long-form, digital, scripts, while also evolving a campaign for the lyrica team
assisted on teams such as: johnson & johnson, lipitor, ninlaro, tena, embeda
and synthroid
freelance copywriter
catch-nyc
wrote print, digital, and long-form brochures for john guest plumbing and curacao tourism
helped create a print campaign for curacao tourism that was feature on adweek
copywriting intern
bbdo ny
executed print, tv, and social ads for mountain dew, lactaid milk, visa, and band-aid
assisted on visa campaign that aired throughout the 2016 summer olympics
helped concept the band aid tv campaign coined "cover and protect"
undergrad
syracuse university
aaf national student advertising competition: selected as one of four copywriters from the entire class to participate
si newhouse school of public communications
major: creative advertising
martin j. whitman school of managment
minor: business management
continued education
miami ad school
earned certification for the inaugural creative director program